I get that many women don't feel supported when they want to breastfeed, but I've seen just as many women feel shame about needing to bottle-feed. It's more wishful thinking and assumption than hard evidence that breastfeeding will magically make childhood obesity go away. It's long past time we stopped making women feel that they fail as parents if they can't or just don't feel like nursing.
I'll go even further, and say that the push to breastfeed by the public health community has turned many well-meaning nurses into members of a cult.
(you'll have to wait for the memoir to find out why I stand by that claim)
There were two principal drivers behind the resurgence of breastfeeding. The first was backlash against the heavy marketing by formula companies (that reached the point of malfeasance by Nestle in the developing world). That marketing is now regulated up the wazoo in North America, and this reasoning no longer applies.
The second driver? That's a bigger challenge. Suffice it to say, for a continent that can't seem to get enough porn, North America has a strange relationship with a woman's anatomy.